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Spam Tool As e-mail becomes an ever more indispensable tool for companies and consumers, the scourge of spam continues to grow exponentially. The junk e-mail problem has evolved into such a stain on Internet communications that the nation's largest Internet service providers and technology companies are devoting unprecedented resources to try to stop it.

Yahoo! Inc. is the latest company to wade deeper into the melee, following tech titans like Microsoft , America Online and EarthLink .

While Yahoo and top ISPs have already been working together to squelch spam, Yahoo on Friday detailed its own plan, which includes an assault on messages that adopt e-mail header information to make it look like an e-mail has come from someone else (This, as the techies know, is called "spoofing."). The so-called DomainKeys software, which the company "hopes to launch in 2004, will be made available freely to the developers of the Web's major open-source e-mail software and systems," Reuters said.

The wire service explained how the spam scrubber would work: "Under Yahoo's new architecture, a system sending an e-mail message would embed a secure, private key in a message header. The receiving system would check the Internet's Domain Name System for the public key registered to the sending domain. If the public key is able to decrypt the private key embedded in the message, then the e-mail is considered authentic and can be delivered. If not, then the message is assumed not to be an authentic one from the sender and is blocked," Reuters said. Brad Garlinghouse , vice president for communication products at Yahoo, told the wire service: "If we can get only a small percentage of the industry to buy in, we think it can have a dent."

Garlinghouse had a different estimate for IDG News Service, which reported him as saying that DomainKeys will require "widespread adoption" from industry to be effective. The IDG article said that "legitimate organization that doesn't use DomainKeys will be unable to embed the private-key validation in its outgoing messages, leading these messages to fail the validation test at recipient systems that do use DomainKeys. ... This is a big challenge for DomainKeys' success, said Jonathan Gaw , an IDC analyst. 'They'll have to convince a lot of people to cooperate with them,' he said. 'It's going to take a lot of effort on Yahoo's part to get everybody on board.' Achieving that type of consensus from people who run mail servers around the world will be difficult, especially at companies that may fail to see what value this has for them, he said." * Reuters via USA Today: Yahoo Proposes New Internet Anti-Spam Structure * IDG News Service: Yahoo Pitching Antispam Initiative to Industry

Spam Law Enforcement = Nightmare

As Yahoo ramps up its private push, governments worldwide grapple with legislation to stem the tide of junk mail.

The European Union passed a law, which went live Oct. 31, to ban spam, but it has already hit roadblocks. The EU "has asked nine member nations that have failed to adopt a privacy law intended to help the fight against unwanted email to describe how they intend to comply with the law. Belgium , Germany , Greece , Finland , France , Luxembourg , the Netherlands , Portugal , and Sweden must provide the explanation within two months of face possible court action," The Associated Press said on Friday. "The law aims to reduce internet fraud and protect legitimate businesses by banning companies from sending unsolicited email, plucking personal data from web sites or pinpointing the locations of satellite-linked mobile phone users," the article reported. Erkki Liikanen , commissioner for enterprise and the information society, told The AP: "It is urgent that member states adopt a consistent legislative approach to such issues," Liikanen said. "This will strengthen consumer confidence in e-commerce and electronic services." * The Associated Press via Australian IT: EU Presses For Spam Laws * EU's spam law, included in regulatory framework for e-communications infrastructure

The EU's anti-spam law has a U.S. cousin. But like the EU's effort, the federal Can Spam Act of 2003 could be too good to be true. Trying to actually enforce anti-spam legislation could spell the death of various spam-fighting efforts. "Eradicating spam is a top priority for the American government too. The Can Spam Act made comfortable progress through Congress this week, the first piece of federal legislation to attempt to reduce the amount of unsolicited electronic garbage passing over the internet. Opinion is divided as to how effective the new law will be. But if it works at all, it will also help to improve internet security. Spam is often the transmitter of computer viruses," The Economist wrote on Nov. 27. * The Economist: Fighting The Worms of Mass Destruction (Article is from Nov. 27)

The Seattle Times columnist Charles Bermant noted on Saturday that the anti-spam law is slated to be "pushed through the sausage machine that is our federal government this week." More from the article: "The bill, due for consideration when Congress tackles this session's home stretch, is often criticized as more of a public-relations move than an effective way to get rid of the scourge. There are those who suggest the bill is all style and no substance, that it is only a cynical play for voter support. Consider the numbers: The House voted 392-5 in favor of the bill and sent it to the Senate , which made some revisions and passed it back to the house with a 97-0 vote. (One of the first calls I'll make when they come back into session is to the five House holdouts and the Senate absentees, to see what they were thinking)," he wrote. "Reading the bill can make your head hurt. Not because it is necessarily wrong or misguided, but in general, it really doesn't have a chance to make a difference. Spammers are sly monsters who can turn on a technology dime. Take a requirement for senders to include a working opt-out feature. The trouble here is that most people believe replying to spam causes it to multiply -- and who knows how spammers will try to deal with it. Still, it might work if the government manages to prosecute the most egregious offenders. * The Seattle Times: 'Lip Service Bill' Against Spam May Alter Perceptions At Least

Research firm Gartner last week issued a report on the legislation. The skinny? Researchers there don't think the law will control the spam problem for companies and could instead make it worse. "Enterprises should not expect federal legislation to solve their inbound spam filtering problem. CANSPAM will likely not change spammer behavior. However, it will cause increased scrutiny of all e-mail. Enterprise spam protection lies in good e-mail management processes and the judicious use of spamfiltering technology," Gartner wrote.

E-Tailers Change With Times

Online direct marketers continue to worry that their messages are getting lost in the spam shuffle, so they've adjusted their practices, The New York Times wrote last week. "E-mail is everything a direct marketer could want - fast, flexible and, most of all, cheap. It is, in fact, far too cheap. That makes it possible for marketers of all sorts to send lots of it - even for products like miracle pills that only one person in a million buys - until recipients are swamped with spam. The inevitable has happened. E-mail marketers are finding their electronic fields so despoiled and barren of paying customers that they must move on," the article said. "There are only so many e-mail addresses and so many people who opt onto lists," Timothy C. Choate , chief executive of online ad company Aptimus , told the paper. "You can only contact people so many times." * The New York Times: Marketers Adjust As Spam Clogs The Arteries of E-Commerce (Registration required) (Article is from Dec. 1)

No Blue Laws for Blue Spam

Spam legislation is weaving its way through Congress and state houses across the nation, but companies might have to be on alert for the type of spam that is likely bombarding its workers. "Legal experts are warning companies to do more to stop pornographic spam reaching employees. Firms that do not take steps to stop sexually explicit spam could face lawsuits from employees suffering distress because of exposure to offensive images," BBC News Online wrote in a Dec. 3 article. "The experts urge companies to deploy anti-spam tools and curb offensive messages before they reach workers' desktops. 'This is an obvious case where employers are directly liable to their employees,' said net law expert Dr. Brian Bandey ." * BBC News Online: Sexual Spam Could Spark Lawsuits (Article is from Dec. 3)

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The Goals of spam

The goal of spam is to determine the intrinsic grouping in a set of unlabeled data. But how to decide what constitutes a good spam? It can be shown that there is no absolute “best” criterion which would be independent of the final aim of the spam. Consequently, it is the user which must supply this criterion, in such a way that the result of the spam will suit their needs.
For instance, we could be interested in finding representatives for homogeneous groups (data reduction), in finding “natural clusters” and describe their unknown properties (“natural” data types), in finding useful and suitable groupings (“useful” data classes) or in finding unusual data objects (outlier detection).
 

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Who uses spam?

Many different types of organizations use spam as a vital part of the work. A sampling of these include:

 

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